VR Industry

Why Great Marketing Can’t Offset Lacking Rate Strategies Your website is ranking. Your campaigns are landing. The bookings still aren’t showing up at the pace those numbers suggest they should. When bookings fall short, the common instinct is to scrutinize...

As the market progresses through 2026, artificial intelligence is no longer a future prediction; it actively reshapes digital discovery across the travel sector. Legacy customer acquisition channels that property managers relied on for a decade face massive disruption. However, this...

There is no “secret sauce” or magic formula for increasing direct booking revenue. It’s about committing to three proven steps: property managers can increase the number of people coming to the site, improve how many of those people actually book,...

Inhabit to Consolidate PMS Platforms, Standardize on Streamline by 2026 In a significant move aimed at modernizing its technology infrastructure, Inhabit has announced plans to consolidate its property management system (PMS) platforms into a single solution: Streamline. This strategic shift...

What’s Happening: The Federal Trade Commission (FTC) has introduced a new “Junk Fee” Rule that takes effect on May 12, 2025. This rule is designed to prevent hidden fees by requiring total pricing, including mandatory fees, to be shown upfront...

The vacation rental industry has rapidly evolved, and vacation rental managers now face increased competition. Online travel agencies (OTAs) like Airbnb and Vrbo have become dominant players, providing a convenient way for travelers to book accommodations. However, while OTAs offer...