Marketing


3 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape.  As... Read more

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The Results Are In – #BookDirect Day Was a Huge Success

The results are in, and the 5th annual #BookDirect Day, February 2nd, was a huge success! Several RealTech clients participated in the promotional day designed to raise awareness around the value of booking direct. In total, 217 reservations were booked,... Read more

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The Benefits of Facebook Marketing

Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended... Read more

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The Page Experience Update and What it Means for SEO

This summer brings with it an exciting and much-anticipated rollout of Google’s new page experience ranking system. RealTech is excited to utilize this new tool to better our client’s websites through positive search results and lead generation. What Does it... Read more

social media

How Social Media Platforms Can Be Used to Promote Your Brand Positively

In these fast-paced times, companies that want to have a social media presence have to go beyond simply creating an account and adding occasional content. Creating a digital presence is a continuous process, and it takes time and effort to... Read more

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Cart Abandonment – How to Leverage Email to Close More Bookings

A guest browses your vacation rental website, finds a rental, arrives at the checkout page, and then leaves without booking. Sound familiar? It happens on every vacation rental website, including yours. This process is called cart abandonment and is a... Read more

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