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The Basics of Google Analytics 4 for Evaluating Your Direct Booking Website’s Performance
Google Analytics 4 (GA4) is an essential tool for tracking and improving the performance of your direct booking website. It offers a robust data set to help you understand visitor behavior, identify key trends, and optimize your vacation rental marketing... Read more
The Importance of Fast Page Load Speeds for Direct Booking Websites
In the competitive world of vacation rental marketing, website performance is crucial to capturing guest attention and increasing direct bookings. A fast-loading website not only improves the guest experience but also impacts search engine optimization (SEO) and conversion rates. For... Read more
Why Direct Bookings Matter For Vacation Rental Managers
The vacation rental industry has rapidly evolved, and vacation rental managers now face increased competition. Online travel agencies (OTAs) like Airbnb and Vrbo have become dominant players, providing a convenient way for travelers to book accommodations. However, while OTAs offer... Read more
Ditch the Price Wars and Craft Promotion Events for Sustainable Revenue Growth
In the ever-evolving world of vacation rental marketing, businesses often face the temptation to engage in price wars, offering unsustainable discounts to attract guests. However, property managers can yield better, healthier results using well-crafted promotion events to foster sustainable revenue... Read more
3 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape. As... Read more
