Marketing


seo computer graphic

The Page Experience Update and What it Means for SEO

This summer brings with it an exciting and much-anticipated rollout of Google’s new page experience ranking system. RealTech is excited to utilize this new tool to better our client’s websites through positive search results and lead generation. What Does it... Read more

social media

How Social Media Platforms Can Be Used to Promote Your Brand Positively

In these fast-paced times, companies that want to have a social media presence have to go beyond simply creating an account and adding occasional content. Creating a digital presence is a continuous process, and it takes time and effort to... Read more

abandoned cart graphic

Cart Abandonment – How to Leverage Email to Close More Bookings

A guest browses your vacation rental website, finds a rental, arrives at the checkout page, and then leaves without booking. Sound familiar? It happens on every vacation rental website, including yours. This process is called cart abandonment and is a... Read more

bing vs google pay per click

Bing Advertising Compared to Google Ads for Vacation Rental Marketing

Pay Per Click Advertising Marketing for vacation rental managers isn’t always crystal clear. There are plenty of helpful guides out there, but the waters of digital marketing are deep and murky – particularly when dipping your toe in the ocean... Read more

how to optimize your property descriptions turning challenges into opportunities

How to Optimize Your Property Descriptions – Turning Challenges into Opportunities

Is a challenge an opportunity? While the challenges of COVID-19 are reshaping how the vacation rental industry operates, we here at RealTech are striving to find opportunities to help our clients with their websites. If you are looking for ways... Read more

vacation rental website trends 2020

Vacation Rental Website Trends for 2020

Vacation rental websites are no longer just a booking platform for potential guests. When it comes to attracting customers, retaining their interest, and increasing bookings, there’s a lot of new trends in website design that can assist. Whether your site... Read more

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