Marketing

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Cart Abandonment – How to Leverage Email to Close More Bookings

A guest browses your vacation rental website, finds a rental, arrives at the checkout page, and then leaves without booking. Sound familiar? It happens on every vacation rental website, including yours. This process is called cart abandonment and is a... Read more

Bing Advertising Compared to Google Ads for Vacation Rental Marketing

Pay Per Click Advertising Marketing for vacation rental managers isn’t always crystal clear. There are plenty of helpful guides out there, but the waters of digital marketing are deep and murky – particularly when dipping your toe in the ocean... Read more

How to Optimize Your Property Descriptions – Turning Challenges into Opportunities

Is a challenge an opportunity? While the challenges of COVID-19 are reshaping how the vacation rental industry operates, we here at RealTech are striving to find opportunities to help our clients with their websites. If you are looking for ways... Read more

Vacation Rental Website Trends 2020

Vacation Rental Website Trends for 2020

Vacation rental websites are no longer just a booking platform for potential guests. When it comes to attracting customers, retaining their interest, and increasing bookings, there’s a lot of new trends in website design that can assist. Whether your site... Read more

Educate Your Guests About #BookDirect Guest Education Day on February 5

Get Ready for #BookDirect Guest Education Day What is Book Direct Guest Education Day? It is the collective brainchild of VRM Intel and independent hotel and vacation rental managers. These businesses use #BookDirect Day to spread the message about making... Read more

Designing Blog Posts for the Modern Traveler – How RealTech Innovated for a Mobile-First World

Why Are Blog Posts Important? The more visually engaging your blog post is, the more people will read your content and engage with your rental properties. Also, the more user-friendly your website is, the more likely they are to book... Read more