Marketing


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How to Track AI Search Visibility, Traffic, and Results For Direct Booking Websites

More travelers now use AI chatbots to plan their trips and find places to stay. Because of this shift, vacation rental management companies must make sure their websites are highly visible to AI tools to secure direct bookings. AI visibility... Read more

The 3 Ways to Increase Your Revenue With More Direct Bookings

There is no “secret sauce” or magic formula for increasing direct booking revenue. It’s about committing to three proven steps: property managers can increase the number of people coming to the site, improve how many of those people actually book,... Read more

3 Ways to Engage Traveler Planners Using AI

The way people plan vacations is changing fast. For years, travelers spent hours clicking through dozens of tabs to find the perfect home. Today, they are turning to Artificial Intelligence (AI) to do the heavy lifting. For property managers, this... Read more

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What Are the Best Email Marketing Platforms For Vacation Rental Companies?

Why is Email Marketing So Valuable For Vacation Rental Managers? Email marketing is a powerful tool for property managers that drives engagement and bookings throughout the year. A vacation rental managers email contact list consists of the most highly qualified... Read more

5 Reasons Direct Bookings Carry Higher Value Than OTA Bookings

Are Direct Bookings More Profitable Than OTA Bookings? The short answer is yes. While a booking from a major travel site might look the same on your calendar, the math behind it is very different. A direct booking represents a... Read more

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Six Segmented Audience Email Concepts to Generate More Bookings During Shoulder Season

While peak seasons may bring in steady reservations, the slower months require a more strategic approach to marketing. Fortunately, with the right email marketing strategies, vacation rental companies can improve occupancy, strengthen guest relationships, and build long-term loyalty. One of... Read more

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