Blog

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The Benefits of Facebook Marketing

Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended... Read more

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Learn How You Can Increase Revenue by Participating in Book Direct Day

What is Book Direct Guest Education Day? It is the collective brainchild of VRM Intel and independent hotel and vacation rental managers. These businesses use Book Direct day to spread the message about making reservations directly with the property managers... Read more

3 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape.  As... Read more

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The Results Are In – #BookDirect Day Was a Huge Success

The results are in, and the 5th annual #BookDirect Day, February 2nd, was a huge success! Several RealTech clients participated in the promotional day designed to raise awareness around the value of booking direct. In total, 217 reservations were booked,... Read more

RealTech 2021

2021: Year in Review

We had a great year here at RealTech in 2021 and wanted to share that with you! RealTech turned 20, our team expanded, we launched many websites, and also found time to have some fun. Thanks for making this a... Read more

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SendSquared Launches ‘Expert Program’ to Provide Certified Marketing Resources to VRMCs and Resorts

The program’s first agency partner, RealTech Webmasters, is an independent web agency specializing in vacation rentals MINNEAPOLIS — Nov. 11, 2021 — SendSquared (sendsquared.com), a data and marketing communications platform for the hospitality industry, announced today the launch of its... Read more

RealTech team at VRMA

2021 VRMA RealTech Insights

This year brought the return of one of our favorite events, the Vacation Rental Management Association’s annual conference (VRMA), which happened this year in San Antonio, Texas. The RealTech team was lucky enough to attend in person with members representing... Read more