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The Benefits of Facebook Marketing
Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended... Read more
Book Direct Day: Boost Revenue and Build Repeat Guests
The vacation rental industry celebrates an important day each February: Book Direct Day. Falling on the first Wednesday of the month, this industry-created promotion is a powerful opportunity for vacation rental companies to educate guests about the benefits of booking... Read more
Modern Features to Meet Growing Experience Standards for Vacation Rental Search
As the vacation rental industry continues to grow, so do the expectations of travelers searching for their next stay. Today’s guests expect smooth, fast, and mobile-friendly experiences from vacation rental websites, and those expectations are shaping the future of digital... Read moreImportant Update: FTC Junk Fee Rule and Recommended Actions
What’s Happening: The Federal Trade Commission (FTC) has introduced a new “Junk Fee” Rule that takes effect on May 12, 2025. This rule is designed to prevent hidden fees by requiring total pricing, including mandatory fees, to be shown upfront... Read moreWhat kind of bean are you?
I think I am a black-eyed pea, but I do not know why. Read more
The Basics of Google Analytics 4 for Evaluating Your Direct Booking Website’s Performance
Google Analytics 4 (GA4) is an essential tool for tracking and improving the performance of your direct booking website. It offers a robust data set to help you understand visitor behavior, identify key trends, and optimize your vacation rental marketing... Read more
The Importance of Fast Page Load Speeds for Direct Booking Websites
In the competitive world of vacation rental marketing, website performance is crucial to capturing guest attention and increasing direct bookings. A fast-loading website not only improves the guest experience but also impacts search engine optimization (SEO) and conversion rates. For... Read more
