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The Benefits of Facebook Marketing

Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended... Read more

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Book Direct Day: Boost Revenue and Build Repeat Guests

The vacation rental industry celebrates an important day each February: Book Direct Day. Falling on the first Wednesday of the month, this industry-created promotion is a powerful opportunity for vacation rental companies to educate guests about the benefits of booking... Read more

Enhanced Security Features

Direct Feature Release: Enhanced Security Features

According to a recent report by Juniper Research, annual online payment fraud losses are expected to exceed $362 billion globally between 2023 to 2028. Malicious automated “card-stuffing” or “card-cracking” attacks—when hackers use stolen credit card information to test the validity of stolen card... Read more

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Why Direct Bookings Matter For Vacation Rental Managers

The vacation rental industry has rapidly evolved, and vacation rental managers now face increased competition. Online travel agencies (OTAs) like Airbnb and Vrbo have become dominant players, providing a convenient way for travelers to book accommodations. However, while OTAs offer... Read more

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Ditch the Price Wars and Craft Promotion Events for Sustainable Revenue Growth

In the ever-evolving world of vacation rental marketing, businesses often face the temptation to engage in price wars, offering unsustainable discounts to attract guests. However, property managers can yield better, healthier results using well-crafted promotion events to foster sustainable revenue... Read more

Feature Release: Proven Marketing Tools

Feature Release: Proven Marketing Features

We’ve added new customizable features to RealTech Direct. Want help using these features on your website? Contact our support team for assistance. Add up to four buttons on rental type landing pages to connect users with other popular segments of your inventory.... Read more

Feature Release: Media Boost

Feature Release: Media Boost

A recent study by booking.com ranks media such as room photos as one of the most important factors for users when booking online. Likewise, leveraging video on a site’s homepage is another excellent opportunity to make a solid first impression on a... Read more

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From Bounce to Book: 3 Ways to Improve Mobile Booking Rates

In the rapidly evolving landscape of vacation rental management technology, the shift towards mobile-first is undeniable. With 75% of vacation rental website users browsing on mobile devices yet converting 65% less often than their desktop counterparts, the challenge of securing... Read more