How to respond to the Red Tide on Florida’s Gulf Coast as a property manager

As the Red Tide continues to affect Florida’s Gulf Coast, property and rental managers are asking themselves how best to respond to the situation. As veterans of the industry, we are aware of the challenges you are facing and the RealTech marketing team is working with clients to develop their strategies and response to the situation.

Please consider our checklist and recommendations on how to respond and move forward.

What is Red Tide

According to the National Oceanic and Atmospheric Administration, “a ‘red tide’ is a common term used for a harmful algal bloom.” Furthermore, “Harmful algal blooms, or HABs, occur when colonies of algae—simple plants that live in the sea and freshwater—grow out of control while producing toxic or harmful effects on people, fish, shellfish, marine mammals, and birds.”

Recommended strategy for your Red Tide response

We recommend pursuing a public relations and customer service strategy of the following: awareness, information, and education. Your objective should empower your staff and guests with information.


Raise awareness on local conditions. Make your guests and community aware of what the situation is by taking videos and photos of your closest beach. Make sure to use reliable and trusted sources.


Consistently provide up to date information through your channels. Again, utilize reliable and trusted sources.


Educate incoming guests on the situation through awareness and information. Provide information such as, is the beach open or what local health services saying on a daily basis.

Recommended messaging

Do you have questions about the Red Tide? Call us, email us, or check out our website for all the latest updates and information.


  1. Collect sources for local information:
  2. Create a page/post on your website and link to local information sources
  3. Update your staff regularly on the situation and empower them to assist guests
  4. Increase awareness by posting updates or answering questions on social media
  5. Distribute information to incoming guests and update them on current conditions

Need assistance with your Red Tide response? Contact the RealTech Marketing team today for answers.