Partner Spotlight: VRM Advocate

VRM Advocate is a boutique consulting firm built specifically for vacation rental managers and short-term rental professionals. The model is straightforward: coaching, training, consulting, and doing.

What sets the firm apart is that its coaches come from inside the industry. The team brings more than 50 years of combined vacation rental experience across destinations worldwide, which means strategies are tailored to each company rather than pulled from a template. Engagements range from one-on-one coaching and team training to onsite strategy retreats and full-service revenue management.

VRM Advocate uses EOS (Entrepreneurial Operating System) as its framework for helping companies scale, and is a proud member of VRMA and VR Nation Offerings

Revenue Management Service

  • Revenue Management Training | live, customized sessions built around your PMS, your market, and your team’s experience level. Covers interpreting demand trends, setting occupancy targets, adjusting booking windows and length of stay, and current winning plays across U.S. markets.
  • Monthly Revenue Management Meetings | a facilitated, cross-functional cadence that reviews occupancy, ADR, RevPAR, and pacing against forecast, then turns it into coordinated action across pricing, marketing, and reservations.
  • Software Integration & Systems Audit | setup and optimization of your pricing tools and PMS so the tech stack drives revenue instead of sitting idle.
  • Full-Service Revenue Management | daily, hands-on management of your portfolio by a dedicated revenue manager.

Contact Information

Services

  • Revenue Management 
  • Team Structure & Organization
  • Homeowner Relations
  • Property Care & Operations
  • Profitability Measures