Marketing


book direct day

Book Direct Day: Boost Revenue and Build Repeat Guests

The vacation rental industry celebrates an important day each February: Book Direct Day. Falling on the first Wednesday of the month, this industry-created promotion is a powerful opportunity for vacation rental companies to educate guests about the benefits of booking... Read more

screen shot of web page

Designing Blog Posts for the Modern Traveler – How RealTech Innovated for a Mobile-First World

Why Are Blog Posts Important? The more visually engaging your blog post is, the more people will read your content and engage with your rental properties. Also, the more user-friendly your website is, the more likely they are to book... Read more

8 steps to get more direct bookings from email marketing

8 Steps to Get More Direct Bookings from Email Marketing

Sometimes one email campaign sent to your subscriber list doesn’t feel like enough when you are trying to build a relationship with your past guests. I mean, you could squeeze a lot of information into a monthly newsletter, but let’s... Read more

5 key elements for email marketing

5 Key Elements for an Email Marketing Campaign that Actually Drive Rental Bookings

In the travel and vacation rental industries, email marketing is alive and well. It can provide vacation rental managers a great way to build relationships with guests, and generate repeat bookings each year.  And at the end of the day,... Read more

where is your marketing budget going

Where Are Your Paid Ad Budgets Going?

This year RealTech wants to help you make strategic and impactful decisions for your rental business. We want you to stop wasting your hard earned marketing budgets in two of the most popular advertising platforms today, Facebook and Google Ads.... Read more

building out a social media schedule

How to Build Out a Social Media Schedule

Perhaps you’re thinking about sharing content on social media. After all, you’ve heard that’s what you should be doing these days. But how do you know which platforms to use? How do you know what to share and when to... Read more

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