Marketing


bing vs google pay per click

Bing Advertising Compared to Google Ads for Vacation Rental Marketing

Pay Per Click Advertising Marketing for vacation rental managers isn’t always crystal clear. There are plenty of helpful guides out there, but the waters of digital marketing are deep and murky – particularly when dipping your toe in the ocean... Read more

how to optimize your property descriptions turning challenges into opportunities

How to Optimize Your Property Descriptions

While the challenges of COVID-19 are reshaping how the vacation rental industry operates, we here at RealTech are striving to find opportunities to help our clients with their websites. If you are looking for ways to improve your rental website... Read more

vacation rental website trends 2020

Vacation Rental Website Trends for 2020

Vacation rental websites are no longer just a booking platform for potential guests. When it comes to attracting customers, retaining their interest, and increasing bookings, there’s a lot of new trends in website design that can assist. Whether your site... Read more

book direct day

Learn How You Can Increase Revenue by Participating in Book Direct Day

What is Book Direct Guest Education Day? It is the collective brainchild of VRM Intel and independent hotel and vacation rental managers. These businesses use Book Direct day to spread the message about making reservations directly with the property managers... Read more

screen shot of web page

Designing Blog Posts for the Modern Traveler – How RealTech Innovated for a Mobile-First World

Why Are Blog Posts Important? The more visually engaging your blog post is, the more people will read your content and engage with your rental properties. Also, the more user-friendly your website is, the more likely they are to book... Read more

8 steps to get more direct bookings from email marketing

8 Steps to Get More Direct Bookings from Email Marketing

Sometimes one email campaign sent to your subscriber list doesn’t feel like enough when you are trying to build a relationship with your past guests. I mean, you could squeeze a lot of information into a monthly newsletter, but let’s... Read more

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